Latitia is the visionary founder behind Carter Medical Equipment & Supplies, a thriving woman-owned business established in 2023. With over three decades of experience in the retail industry dating back to 1988, Latitia's journey is one of dedication, innovation, and unwavering commitment to customer satisfaction. Drawing from her extensive background, she brings a profound understanding of customer needs and market dynamics to her business endeavors.

What sets Latitia apart is her deeply personal connection to the mission of Carter Medical Equipment & Supplies. Motivated by her daughter, who faces the challenges of living with a disability, Latitia embarked on a mission to create a business that not only caters to the community's medical supply needs but also provides a safe haven for individuals like her daughter. Her daughter's resilience and determination inspired Latitia to establish a business that offers accessible and convenient access to essential medical supplies while fostering a supportive environment for those with disabilities.

Driven by her passion for service and community impact, Latitia is committed to delivering excellence in every aspect of Carter Medical Equipment & Supplies. Her dedication shines through in the company's ethos, which prioritizes high-quality products, personalized service, and unwavering support for customers on their health and wellness journey.

Latitia's vision extends beyond mere business success; it encompasses a profound desire to make a meaningful difference in the lives of others. By providing a platform for her daughter and individuals facing similar challenges to work in a safe and controlled environment, Latitia exemplifies the transformative power of compassion, resilience, and entrepreneurial spirit. Through Carter Medical Equipment & Supplies, she continues to inspire and uplift her community, one customer at a time.